With its 60 years of global experience and 12 years of local experience, VEGA Türkiye further consolidates its strong position in the cement sector each year. The company is making progress towards becoming a major player in industrial measurement technologies by combining its reliability and customer-focused approach with high efficiency and innovation. While VEGA’s solutions add value to the sector in important areas such as digitalization and sustainability, the company’s long-lasting and low-cost products increase customer satisfaction and strengthen its reliability in the sector. In this growth process, people-oriented leadership approach and strong teamwork stand out as the main factors in achieving success. In addition, VEGA’s environmental responsibility approach is increasingly strengthening every day in order to contribute to sustainability goals.
Bahadır AVCI / VEGA Türkiye Managing Director / VEGA Türkiye
VEGA maintains its strong position in the sector for over 60 years. How do you evaluate your position in the Turkish market?
As VEGA Türkiye steps into our 12th year, it is a great source of pride for us to see that VEGA products have been actively used in our country for nearly 50 years. The trust we have provided and our sector experience have played a major role in our success as the first brand that comes to mind when it comes to level and pressure measurement. In addition, the dedicated work of our VEGA Türkiye team and our customer-oriented approach are the cornerstones of this success. The great momentum we have gained in the last 5 years is a result of this strong foundation and our continuous development efforts.
What are the main products and services offered by VEGA? Could you inform about the key factors that set you apart in the competition?
The most important one what sets us apart is our company’s human-oriented approach and values. It is followed by the simplicity of our products, and technological innovations as well as service approach and the trust we provide to the companies we work with. These are the key factors that strengthen VEGA’s position in the sector and continuously increase customer satisfaction.
Among our special solutions for the cement sector, our cloud-based software system stands out, which provides Cyclone Clogging Radioactive Measurement and remote access to concrete plants, allowing to retrospectively track the measurements of all silos in all plants from a single point.
What are the advantages of your special solutions for the cement and concrete industry? Could you provide details about the products and services you offer to this sector?
Among our special solutions for the cement sector, our cloud-based software system stands out, which provides Cyclone Clogging Radioactive measurement and remote access to concrete plants, allowing to retrospectively track the measurements of all silos in all plants from a single point.
This vapor phase, which cools and condenses during the movement of the raw meal in the cyclones, adheres to the inner surfaces of the cyclones in the preheating towers and to the raw meal. As a result, over time, this adherence form layers on the inner surfaces of the cyclones, which lead to clogging. Continuous control of the layer thickness ensures process run uninterruptedly and reduces downtimes.
You can monitor clogging by performing Radiometric Measurement in cyclones to obtain precise and accurate measurement results without being affected by process conditions and to ensure complete process safety by detecting adherences. High plant efficiency is achieved thanks to the radiometric contactless measurement method.
What advantages do your digital solutions and software integrations offer to process industries? How do these solutions make a difference in operational processes?
VEGA Inventory System offers suppliers the opportunity to keep track of the inventory status of their customers’ silos in real time. Thanks to this system, it becomes possible to control the silos in the concrete plants you own or of your clients from a single point. VEGA aims to facilitate the business processes of manufacturing companies by using software that is integrated with maps and has all valid security certificates in logistics planning. In addition, it allows businesses to store their data securely in the cloud by maintaining data security.
Among the advantages it provides to suppliers are the opportunity to quickly access historical and current data and to make stock planning more efficient and cost effective. Thanks to the Route Planning processes supported by optimization, it contributes to sustainability goals by saving more and using less fuel. In addition, this system offers suppliers the opportunity to establish longterm, reliable business relationships with their customers.
How do you evaluate the long service life and low cost advantages of your products? How do these benefits contribute to customer satisfaction?
Seeing VEGA products still functional after many years is the most solid proof of our quality and durability. We not only create hightech, functional and simple designs, but also focus on developing long-lasting and reliable products. Thanks to this approach, we create satisfied customers and reinforce our reliability in the sector. As VEGA, we always aim to provide sustainable solutions that meet the needs of users in the best way.
What place do sustainability and environmental responsibility take in VEGA’s strategy? What are your goals for these areas in your future plans?
Sustainability and environmental responsibility are at the core of VEGA’s strategic approach. We meticulously plan and implement our steps in this field in our Türkiye office as well as our Germany head office. While we take various measures to increase energy efficiency in our offices, we take care to use resources efficiently. For instance, we have turned to environmental-friendly alternatives by eliminating single-use plastics and reducing paper consumption. In addition, we carry out active efforts to minimize waste consumption by increasing the recycling rate of waste.
Our sustainability approach is also reflected in our product design. The devices we design have less impact on the environment with their long life and low energy consumption. Our future plans include further developing environmental-friendly production processes and constantly monitoring and improving the environmental impacts of our products. In addition, we aim to raise strong awareness on this issue by making our employees aware of sustainability.
VEGATRUCK Türkiye event hosted its first guests on October 29th. Could you inform us about the training offered at this event and the interactive experiences in the exhibition area?
The VEGA TRUCK tour, completed in November, visited various provinces and industrial zones of Türkiye, offering a unique fair experience to industrial professionals. VEGATRUCK, which set off with the opening ceremony held in Gebkim Organized Industrial Zone, offers visitors a comprehensive and immersive experience in its 70 square meter area. Visitors had the opportunity to learn about new measurement devices and technologies while exploring level, pressure, flow and density measurement technologies with practical applications.
While our guests received interactive information during the tours held inside the truck, they also had pleasant moments with entertaining competitions. In addition, they had the opportunity to take part in 3D industrial facility simulations and discover which measuring devices were used in which areas, thanks to the touch screens in a part of the truck. VEGATRUCK welcomes all professionals who want to experience the innovations in the industry and learn more.
VEGATRUCK offers visitors a comprehensive experience in its 70 square meter area. Visitors have the opportunity to learn about new measurement devices and technologies while exploring level, pressure, flow and density measurement technologies with practical applications. VEGATRUCK welcomes all professionals who want to experience the innovations in the industry and learn more.
What kind of opportunities does VEGATRUCK’s visit to 12 different provinces in Türkiye offer for industry professionals? How do you evaluate the possible effects of this event on the industry?
The opening of the VEGATRUCK was met with great interest. The fact that many industrial facilities contacted us to experience the event on site shows that we took the right step and made a difference in the industry. We believe that such events offer new perspectives in the industry and reinforce VEGA’s innovative approach. Participants had the opportunity to explore our technologies closely and gained important information about the industry. These types of interactive experiences help us build a stronger bond with our customers.
What are the biggest challenges you face in the industry and what opportunities have these challenges brought with them?
One of the biggest challenges in the sector is finding qualified human resources that can adapt to new technologies and follow current developments in the sector. In particular, finding experienced engineers and experts with technical knowledge is becoming more difficult day by day. While the rapid spread of technologies such as digitalization, automation and artificial intelligence increases the demand for specialized talent in this field, the employment and retention of these talents also becomes an important problem. This directly affects the competition and pace of development in the sector. Therefore, attracting and retaining talented employees for the long term poses a significant challenge.
Can you give information about VEGA Türkiye’s growth rates? What are your goals for 2025?
VEGA Türkiye has achieved an approximately three-fold growth in foreign currency terms in the last five years. This success is a result of the quality of our products and our innovative approach in the industry. We expect the industry to enter a more investmentoriented period and growth dynamics to accelerate as of the 3rd quarter of 2025. During this period, we believe that as investments in the sector increase, VEGA Türkiye will continue to grow by benefiting from this momentum. Our goals for 2025 include increasing our market share in the domestic and regional level and expanding our customer portfolio by investing in new technologies.
What kind of vision and strategy does it require to manage and lead an operation across Türkiye? What were the biggest challenges you encountered in this process?
Managing and leading an operation across Türkiye requires a strong vision and strategic thinking skills. The biggest challenge and also the biggest source of support in this process is the “human” factor. A team that is open to change, motivated and embracing the vision makes things easier. However, when formulating a strategy, strategic challenges such as adapting to uncertain and rapidly changing market conditions and remaining flexible at all times become important. At this point, success is made possible if your team members believe in the vision created, trust each other and focus on common goals.
Leadership is not just about directing, but also about inspiring and instilling confidence in your team; this requires strong collaboration and constant communication. As VEGA Türkiye team, we are a team that acts with this vision and works with great devotion. The dedication and energy of our team members furthers our success every year. In this process, we continue to grow by adding new friends to our team. Thanks to our humanoriented leadership approach, we build a strong and sustainable team culture by supporting both the personal and professional development of our teammates.
Finally, we would like to get to know you better. Could you introduce yourself and your professional journey?
I graduated from Yıldız Technical University, Department of Electrical Engineering, and after graduation, I worked as an automation engineer, system integrator, and project engineer and manager in the engineering teams of global companies for about three years. I implemented and managed electrical and automation projects in heavy industrial facilities such as industrial facilities, energy facilities, water and cement. During this process, I contributed to the management of field teams and the successful completion of projects. Afterwards, I served as a sales engineer and manager in the system and turnkey project sales teams of global companies operating in the electricity, energy and industrial automation sectors for approximately 10 years, and managed the sales and service teams.
I have always adopted a customer-oriented, honest, reliable and sincere management approach; these values have always been at the forefront in my career. For the last 6 years, as the Managing Director of VEGA Türkiye, I have been managing all sales and marketing, service, import, logistics and finance processes with a team of 25 people.
