Tuna System Global Supply Chain Leader
Şenay Hatipoğlu
Tuna Weighing and Electronic Systems continues to grow with its versatile solutions for various sectors. We lived through a difficult year and left it behind. How was the year 2020 for you, when the economy shrunk and encountered times of downturns?
The Covid-19 pandemics, affecting the entire world and causing the social and economic life to the point of halt, changed our lifestyles, ways of doing business, and habits severely. Such change caused adverse effects on some companies while positive interactions on some others. As Tuna Weighing and Electronic Systems, we are surely affected from the shrinkage of economy, but not adversely by having our sales realized at our expectations by developing digital marketing strategies. On the contrary, while continuing our investments in installing the new load-cell production line, we continued to grow by including new teammates to Tuna Weighing family. Even in challenging conditions of 2020, we were happy to continue being a solution partner of our clients by accomplishing great projects.
Your company maintains its services with various product groups. Considering the market and customer needs in the recent period, which products/product groups are in demand?
We closely follow technological advancements. With the expert R&D team and by utilization of innovative production techniques, as Tuna Weighing and Electronic Systems we made our investments and projects for producing digital load-cell. We included the liquid filling system in our product group of filling systems for maintaining the solution partner of our customers. Tuna SDM Liquid Filling Machinery, stainless steel accumulation bunker, solid chassis fittings, and Tuna NZL – nozzle are the systems designed for making double-tier critical fillings.
As Tuna Systems, you have a different approach in production both in terms of autochthony and technology. What are the points of special attention in the production processes starting from the R&D and design stage?
Particularly, the R&D and design stage is very critical for our company; our teammates working in this department are composed of specialized engineers. As a team, our viewpoint in developing a new concept and product is “Everything starts with one step”. New ideas for any product are produced from the resources both in and out of the company in consideration of customer expectations or by guidance of technological advancements. As Tuna Weighing and Electronic Systems, we aim to develop new products in order to grow, increase our market share, utilize our capacity optimally, and fulfill customer demands arising from technological advancements. What is important for us is to develop unique and un-ordinary products. Our aim is to be different and highly qualified comparing to our peers, ensure designing and production of better products, determine customer expectations very well, and fulfill such expectations in high quality and reliable comparing to our competitors. We perform our productions by adapting and applying simple production principles and targeting controllability and sustainability with our quality management system. Our aim is to produce the best.
You are on the road to become a world leader in Load-cell. What needs to be done to become a world leader from Turkey in this aspect? In your opinion, which qualifications are needed for becoming a trademark in your sector.
As Tuna Weighing and Electronic Systems, we firstly target for constant improvement by attaching special importance to sustainability of being a favorable trademark in our country. Furthermore, we aim to sustain our trademark globally beside becoming one. A trademark is an value isolated from but existing with a product, suggesting to think of altogether what would be added to one’s current identity when one has respective experience regarding to a specific product and service as well as any benefits and confidence, acquired and to be acquired (Ref: A Study on Creating a Global Trademark; Dr. F. Reşat SİNANOĞLU). We target for creating a value. We think that we have already done that from the feedbacks we received. Both with the satisfactions on field regarding high quality products and our after sale customer services as well as our 7/24 support services, we add value to the companies’ values in every sense.
Doing exports is a subject that came to the forefront again with the pandemics and economic stagnation. You also have significant investments and projects in this field. How do you shape your oversea works?
As Tuna Weighing and Electronic Systems, we export our products to many countries in the world. The challenging year of 2020 was also a stagnant period for us in terms of exports. With our teammates, we targeted to increase our sales even in the stable circumstances of 2021 by acquiring customer satisfaction by increasing our quality and productivity by utilization of digital sales and marketing, strategic planning, project management, and simple production techniques. In 2021, we aim to feed our oversea projects with the international digital fairs that we plan to take part.
What are the special solutions and services you provide in the sector of cement and ready mixed concrete?
We have various product groups developed for our customers in the sector of cement and ready mixed concrete. We serve to this sector with our products such as Belt Weigher, Vehicle Weigh Bridge, Automatic Vehicle Weigh Bridge (w/o operator), Digger Weigher, and Dosage Belt Weigher.
Tuna T-BS Electronic Belt Weighers weigh flow weight of materials carried on conveyor belts. Thank to its practical installation, it provided an important data source as well as ensuring savings of labor, time, and capital for enterprises.
Tuna T-OKS Weighing vehicle identification systems without operator are designed for automatically identifying vehicles in the mass weighing process where vehicle traffic is heavy, and carrying out the weighing procedures without an operator. Since the system is managed from one center, human errors are eliminated and optimal weighing data are obtained.
Vehicle Weigh Bridges, TS-1 Series vehicle weighers are equipped with completely steel platforms. They are installed on the ground and mounted via concrete ramps. It is the most preferred model. TS-1 series are the traditional weigh bridges on ground called `I beam system`.
With Digger Weighers, when the lifting arm of the wheel loader reaches to a certain height, the position sensor triggers the weighing process. Weighing display gathers the oil pressure signals from lower and upper oil containers of the oil cylinder raising lifting arm. After signal processing and compensation process, single scoop loading weight will be received automatically, and summed up as Total Loading Weight.
What is the importance of electronic weighing systems in the cement sector?
Our company has an important role for our customers from the cement sector with its systems and products provided by claiming, “Always weigh what is important”. In consideration of that each of our customers deserve to work with solution-oriented systems increasing correct measurement and productivity; we constantly improve ourselves for becoming the best.
What are your basic targets and strategies for 2021 and after?
The year 2021 is giving hope for Tuna Weighing and Electronic Systems; it will be a year that we will continue our R&D works in and out of the country without a pause for accomplishing new projects and investments. In 2021, we will take part in the fairs to be organized on digital platforms.