Çimsa admitted in Turquality®, the world’s first government-subsidized and most comprehensive
brand building program. As a result, Çimsa will reinforce its global brand power with Turquality®
Çimsa, a subsidiary of Sabancı Holding, admitted in the “Turquality® Brand Building Program” developed in order to Facilitate Brandbuilding for Turkish Products, Embed “Made in Turkey” Image across Foreign Markets and Support Turquality®, enjoying the status of being the first company in its sector which is included in this program.
Highlighting that it is a significant value for our company to join this program, Mr. Umut Zenar, CEO of Çimsa, continues: “As Çimsa, we are very happy to become a part of Turquality Program, administered by Turkish Ministry of Commerce in order to facilitate and support Turkish companies in their efforts to robustly build their brands internationally while producing more added-value. Çimsa has today proven its success not only in Turkey but also across international markets. By signing the agreement for acquisition of Bunol, Europe’s the most technologically advanced white cement plant, at the beginning of 2019, Çimsa has become a world-leading player in the white cement segment. Again, in the same period, we finalized the investment process of Çimsa Americas and accordingly commenced our commercial activities. We are ranked among the leading exporters of Turkey in white cement and specialty products. With our investments in global white cement trading, I believe that we will further boost our contributions in export revenues of Turkey.
Explaining that the keys for Çimsa to be admitted in Turquality program are strong export and logistic network of the company, investments in digitalization, and closely keeping up with the innovations, Umut Zenar adds: company will play a more active role in the periods to come, driving the global power of the brand further up.