Yüksel Tok
Founder of MicroAnaliz / Computer Engineer
Would you tell us shortly of establishment, overall structuring, and fields of activity of MicroAnaliz, as manufacturer and supplier of test instruments to more than 20 sectors particularly cement industry?
Although being a new brand as MicroAnaliz, we are a company with an experience of 8 years in engineering, software, and manufacturing with our HQ located in Ankara. We produce and supply instruments for testing the materials produced by such companies acting in universal sectors of cement, concrete, construction chemicals, aggregate, asphalt, pavement, and aerated concrete. There are such products we produce with our own knowledge and experience in these field. Moreover, we also supply to the most important manufacturers of test instruments in the world. We also produce the software of such instruments along their manufacturing. This way, we are in control of all the instruments we manufacture. We have a R&D department keeping up with technology and constantly developing in addition to the departments of software and manufacturing. The instruments we manufacture are used in more than 20 sectors for various purposes and in fields with R&D and quality assurance. Reliability is one of the issues with the most crucial importance for us. Furthermore, we try to provide our customers with the best service, quality and reliability in material and part tests, with the most effective and productive communication.
MicroAnaliz is a company that is specialized in the cement sector, but also accomplishes important works in various fields. Which are the fields the company is distinguished in?
Communication has a very important part in testing and software sector. In consideration of the demands of the companies using our instruments, we arrange software customer oriented with ease of use. I am also personally in all these processes. Our instruments are designed custom-made according to customer demands and expectations; because it is almost impossible to conduct any test with another customer. Therefore, we are constantly in communication with the field, customer, and potential target market, and pay attention to the demands thereof and figure out what we can do together. Design, R&D, and production processes start thereafter.
As a company recently formed, how did you decide your investments and on which criteria?
Frankly, I took my investment decision relying on my own experience and knowledge, in order for becoming the sole trademark, based on my philosophy of producing completely domestic products for serving the country by leading an honest life honestly with dignity. I fell in love with my ideas and stayed on my path. These were my first priority criteria. I have always chased my dreams and targets, and accomplished them all. I believe that we have pursued them all with firm steps forward and successfully. What is important for us is to provide our customers with the most appropriate service in an honest and complete manner. For this objective, we study both the sector and our competitors all the time, follow developments and innovations abroad, and try to transfer all the knowledge and experience we obtain therefrom to our own production. Our decisions on growth and investment are made accordingly.
What is your approach in production of test instruments?
Quality of concrete, cement, and other materials used for building such structures as housings, industrial sites, reservoirs, and bridges are vitally important in terms of safety of lives. Testing of materials on site to be used in structures and checking for whether they comply with certain standards are performed with the devices we manufacture. Any material failed during testing by our devices is not used. Therefore, the importance of our instruments increases still more. We calculate, discuss, and design beforehand how our customer should act in much more productive and proper way when doing his work. Thereafter, we produce tailor made products for each company. Every product approved by our testing and quality instruments is used in any construction without any issue.
In your opinion, what is the importance of test analysis instruments in the cement and ready mixed concrete sector?
As MicroAnaliz Machinery and Testing Instruments, we produce our instruments in every project in such a way that relevant user can perform testing being sure of that their specific requirements are fulfilled. These instruments are crucial for high quality in concrete and cement production, and providing constructions with such products completely hassle free. Companies put their products in the market confidently after testing them with our instruments. This also puts another mission on our shoulders. We in turn continue to exert our efforts meticulously as much as possible to perform such mission and responsibility in the best way.
Do you intend to carry out collaborations and co-operations abroad?
Turkey presently is the number one in Europe and the fourth in the world in cement production. In the same time, we are the number one among the countries exporting to Europe, while in the third place in the world. In consideration of all these, our country is getting higher ranks rapidly among other countries. I think that as the country we are in very important position with respect to our competitors. Actually I believe that what need to be done are done, nevertheless I think we must work harder and develop ourselves every day in compliance with the wording of our Prophet “Anyone whose two days are same is at a loss”.
Surely, while we import some parts that we use in manufacturing our machinery, we export our machinery with their software to many countries. Until the present day, we exported instruments and software to various countries, and continue to do so. In future, we will do our best to increase by diversifying our works and collaborations.
What are the company’s targets and strategies in forthcoming period?
As the company as well as personally, we have many targets, dreams, and plans for the future. However, frankly we do not like to speak of our targets before accomplishing them. However, as the company, to growth by establishing many more collaborations in the forthcoming period is among our targets. In short, we can say that our next step is to diversify our portfolio. We prefer to explain and speak of them only after accomplishing the job properly.